SOFUOL

Real clothes which working adult woman wants to wear now are born! Real clothes which working adult woman wants to wear now are born!

Real clothes which working adult woman wants to wear now are born! Real clothes which working adult woman wants to wear now are born!

We carried out questionnaire to more than 10000 working women to do summer work comfortably more splendidly.
It was put "little, sensible temperature is felt coolly" real request "worn without iron" "to dry in morning even if we washed at night" with "chitin and feeling" "to be able to wash in house, and not to lose shape" a lot.
Please see discerning new item granting wish of working woman.

As for seasonal KOLOR and silhouette, the "usable" simple knit.

Knit ※Data are 16,923 number of the answers to Daimaru, Matsuzakaya effective from Web en quete, city living Web en quete

Summer work-style "can wash lightly in comfortable & house", and one points! Summer work-style "can wash lightly in comfortable & house", and one points!

It is easy to move and is wrinkle-resistant!

Set up free to do ON / OFF mix-and-match!

  • Peplum blouse

    Peplum blouse
    Tax-included 14,040 yen

    Peplum opening from WEST gently is exquisiteness. We look good as inner even if we wear with one piece. Because it is length that is congenial to both skirt and pants, it is sure to get heavy rotation!

    We purchase in WEB

  • sukacho

    sukacho
    17,280 yen (inc. tax)

    Popularity of volume bottom is in good health in this season! In silhouette such as skirt which we used cloth for luxuriously, feminine coordinates are completed.

    We purchase in WEB

  • No-collar jacket

    No-collar jacket
    Tax-included 27,000 yen

    Jacket of beautiful silhouette which it is easy to put on by light car like blouse. Because there is pat with back aside, we are reliable even if we sweat. With convenient inside pocket where smartphone and card case enter!

    We purchase in WEB

  • Lap-style skirt

    Lap-style skirt
    16,200 yen (inc. tax)

    With asymmetric hem, we add quality of this year. As it is with belt, shirt in is recommended, too. Lap-style design which we do not have to worry that cloth is rolled up with is nice point.

    We purchase in WEB

Wednesday, May 10 release NEW item

As for the sweating seasonal underwear, yuruttoga is comfortable softly. However, it is promise that see the scene taking off jacket properly in much summer. tashitakireimeno Topps is born on such a condition and is strong friend of summer suit-style.

Color:

Chiffon Cache-coeur

Chiffon Cache-coeur
Tax-included 11,880 yen

Yasuko' s comment
Cache-coeur that drape is beautiful covers stomach rotation to be worried about. It is confidence product which balanced figure cover with design!

We purchase in WEB

Boat neck pullover

Boat neck pullover
Tax-included 9,720 yen

Yasuko' s comment
Simple boat neck T excellent at convenience. As you chose material which is hard to be transparent, you can wear even white in peace.

We purchase in WEB

Set up suit that SOFuOL constant seller is comfortable & house lightly and can wash

Summer constant seller set up which it was easy to move by moderate stretch and prepared in material superior in moisture absorption, water absorptivity. We can wash in house and are easy to drop sweat stain and prevent shrinkage and wrinkle. We offer skirt and full-length pants, and styling spreads.

Color:

You can purchase at <SOFuOL >11 store of Daimaru, Matsuzakaya.

Tailored collar jacket

Tailored collar jacket
Tax-included 22,680 yen

Flared skirt
Tax-included 12,960 yen

Nine minutes length tapered pants

Nine minutes length tapered pants
Tax-included 14,040 yen

Full-length pants
Tax-included 14,040 yen

We came for recommendation in item in early summer.

Until SOFuOL product is done; comics story

Fashion illustrator Yasuko Shindo and "work clothes of adult" to think about

Fashion illustrator Yasuko Shindo and "work clothes of adult" to think about

Simple beautiful woman ninarou plan by SOFUOL (SOFuOL)

, SOFuOL "wants to try both work and fashion hard!"; made the debut as private brand of Daimaru in 2000 to be active, and to support working woman.

For wish to want many people to dress well neatly, we perform size correspondence from "5 size to 13 size" and "product development that let you reflect voice of working woman".

All the staff of SOFuOL wait for coming of all of you.

SOFuOL formula Facebook

●SOFUOL SHOP LIST

<Daimaru>
Shinsaibashi store north hall the fifth floor, Umeda store the sixth floor, Kyoto store the third floor, Kobe store the fourth floor, Tokyo store the fifth floor, Sapporo store the third floor, Suma shop the second floor, Tenjin, Fukuoka shop east building ELLE Gala the third floor, Kochi Daimaru main building the second floor

<Matsuzakaya>
Nagoya store Main Building the third floor, Ueno store Main Building the third floor

<Daimaru Matsuzakaya online shopping>
http://www.daimaru-matsuzakaya.jp/ladiesbrand/sofuol/

<bell maison>
http://www.bellemaison.jp/sofuol